AI product photography: the best tools
AI product photography tools can create realistic scenes and on-model images, often replacing traditional photoshoots. Imagine placing your product in a bustling SoHo loft or a serene Central Park setting without ever leaving your desk. These tools are also a game-changer for creating high-quality digital branding photos that elevate your online presence. The main challenge is choosing the right tool and using it effectively without losing customer trust or conversions.
This guide reviews the best AI product photography tools, including free options. We’ll cover their strengths, pricing, and how to choose the right one for your e-commerce business.
1. Claid: best AI product photography suite
Claid is an AI photo editing studio that creates photorealistic images. Its AI Photoshoot feature can generate an entire campaign, placing your product on a virtual Fifth Avenue billboard, from just a single photo. A separate tool, AI Fashion Models, creates on-model shots for apparel. Claid also offers API automation and various editing tools, making it ideal for high-volume e-commerce stores and fashion brands needing consistent, high-fidelity images. Pricing starts with 50 free credits, with paid plans from $9/month.
2. Photoroom: best for marketplace sellers and mobile workflows
Photoroom is an AI photo editor designed for e-commerce sellers, especially those using mobile devices and selling on marketplaces like Amazon and Etsy. You can instantly generate a clean, professional background for a product shot taken on your phone in a Brooklyn apartment. Its key features include AI background removal, virtual models, and marketplace-specific templates. It’s ideal for resellers and small brands needing fast, platform-compliant images. Photoroom offers a free plan with watermarks, and paid plans start at $2.99/month.
3. Adobe Photoshop + Firefly: best for manual control
PPhotoshop’s Firefly-powered Generative Fill offers advanced AI tools for product photography and more. Whether you’re manually removing objects, swapping a dull background for the Manhattan skyline, or generating entire scenes with text prompts, Firefly delivers incredible versatility.
Think of it like having the precision of a photographer creating a professional headshot, but with the added power to adjust every detail yourself. Key features include Generative Fill and AI models that match lighting and shadows seamlessly. Ideal for Creative Cloud users working on complex composites, pricing starts at $9.99/month for Firefly or $22.99/month for Photoshop plans. While it offers pixel-level control, the learning curve is steeper compared to simpler tools.
4. Nightjar: best for catalog-level consistency
Nightjar is an AI tool for maintaining consistency in product catalogs. It uses reusable “photography styles” to match new SKUs to a brand’s look, ensuring every product photo looks like it was shot in the same high-end Chelsea studio. Key features include style systems and a Shopify app for seamless integration. It’s ideal for Shopify brands with thousands of SKUs. Pricing starts at $25/month, with 6 free generations available.
5. Omi: best for digital twins and high-end brands
Omi creates a 3D “digital twin” of a product, allowing users to generate unlimited images and videos. Its virtual studio offers control over scenes and lighting, letting you place your product in a futuristic Times Square or a classic New York brownstone. Omi is best for cosmetics, beverage, and tech brands. While pricing is not public, its pros include strong brand control and the ability to create “impossible” shots. The cons are a higher setup cost and being excessive for small sellers.
6. Mintly: best for ad creative and social content
Mintly is a creative production tool for performance marketing, designed to help teams quickly create ad variations. Its “ad cloning” feature can replicate the style of a successful ad, perhaps one featuring the DUMBO waterfront, using your product. Key features include an AI Ad Generator with thousands of templates and video ad presets. It’s ideal for performance marketers and Shopify, Amazon, or TikTok Shop brands. Pricing starts at $19/month.
7. Pebblely: best for simple AI backgrounds and free testing
Pebblely is an AI-powered background generator that’s perfect for creating simple, clean backdrops for your product photos. It offers 40+ preset themes and custom options, like placing your item against a vibrant backdrop inspired by the street art of Bushwick. It enables bulk generation and supports multiple products in one scene, making it ideal for small DTC brands. Pricing includes 40 free images monthly, with paid plans from $15/month.
